Premise
Compare yesterday's campaigns, isolate a real CPA or creative problem, and prepare an evidence-backed change plan.
Setup
- Connect ad accounts, analytics, campaign docs, and the operating spreadsheet.
- Run after the reporting window closes.
- Review proposed pauses, budget shifts, and new hooks before applying them.
Boundaries
- Do not invent missing spend or conversion data.
- First-week changes always require approval.
- No new campaign without an approved brief.
Prompt
Review yesterday's paid-media performance and stay quiet unless something materially changed. For each issue, name the campaign and ad set, cite the metric and comparison period, contrast it with the strongest set, and propose a bounded action. Draft fresh hooks only from demonstrated winning angles. Provide a change log and wait for approval before pausing or moving budget.