Blog · Marketing · 2026-08-30

Create Podcast Guest Briefs With Better First Questions

Research an upcoming guest into three interview threads, sourced facts, prior coverage, landmines, and a useful opening question.

Premise

Research an upcoming guest into three interview threads, sourced facts, prior coverage, landmines, and a useful opening question.

Setup

  1. Connect the calendar and identify the upcoming guest.
  2. Research primary work, recent interviews, and prior appearances on your show.
  3. Deliver a one- or two-page chair-ready brief.

Boundaries

  • No gossip or unsupported biography.
  • Never contact or announce the guest.
  • Every number needs a primary source.

Prompt

For each upcoming podcast guest, produce a concise brief: who they are, why this conversation matters now, three distinct threads to explore, sourced quotes or numbers, topics requiring care, and one strong first question. If they appeared before, summarize what was already covered. Prefer primary sources and omit any claim that cannot be verified.